Our client is a financial services company that excels in providing loan products to businesses. They faced considerable challenges in managing their CRM, lifecycle of leads, and operations around loan processing, and required a comprehensive solution to consolidate these processes and ensure efficiency and transparency throughout the entire loan lifecycle, starting from lead capture to disbursement.
The project entailed designing an integrated system using Salesforce as the primary CRM and lead lifecycle management tool. This included merging Salesforce with custom .NET applications, SharePoint for document management and collaboration, and the US Small Business Administration (SBA) through their API. The system also incorporated extensive underwriting, approval, and loan disbursement flows.
Inefficient lead capture and nurturing processes.
Fragmented loan processing workflow leading to delays and errors.
Lack of transparency in loan status tracking.
Manual underwriting and approval processes.
Disjointed document management.
Integration with the US SBA API for loan application submission and status updates.
Enhanced Lead Nurturing: Executed Salesforce to capture, monitor, and nurture leads from multiple sources using Web-to-Lead, Lead Scoring, and automated workflows.
Streamlined Loan Processing: Developed customized and non-generic workflows and integrated Salesforce with one of the .NET applications for seamless loan processing.
Improved Transparency: Provided real-time status updates and visibility into loan processing stages using Salesforce Platform Events and CDC.
Automated Underwriting and Approval: Configured multi-level approval processes and automated risk assessments.
Integrated Document Management: Used Salesforce Files Connect to integrate Salesforce with SharePoint for centralized document storage and collaboration.
SBA API Integration: Automated loan application submissions and status updates with the US SBA API using Apex callouts.
Multiple sandbox environments for development, testing, and training.
Custom objects, fields, record types, and page layouts.
User roles, profiles, permission sets, SSO, and two-factor authentication.
Web-to-Lead, marketing automation integration.
Lead Assignment Rules, Lead Scoring, Lead Queues.
Opportunity Stages, Sales Processes, Path, and Guidance.
Multi-step Approval Processes.
Process Builder workflows and Flow Builder automations.
Custom underwriting workflows and risk assessment tools.
Multi-level approval processes.
Automated disbursement workflows.
Integration with financial systems using APIs.
Apex callouts for loan application submission.
Real-time status updates using Platform Events and CDC.
RESTful APIs for loan processing tasks.
Data synchronization using custom Apex classes and triggers.
Salesforce Files Connect for document management.
Collaboration via SharePoint.
Improved Lead Management: Significant improvement in lead capture and conversion rates.
Enhanced Efficiency: Reduced manual processing times, enabling faster loan approvals and disbursements.
Increased Transparency: Clear visibility into loan processing status, enhancing decision-making and customer satisfaction.
Automated Loan Disbursement: Timely and accurate fund releases.
Seamless SBA Integration: Efficient loan application submission and real-time status updates.
Better Document Management: Secure storage and easy access to documents, streamlining collaboration.
Comprehensive Underwriting and Approval: Improved accuracy and compliance in underwriting processes.
By leveraging Salesforce as the central platform for CRM and lead lifecycle management, integrating it with custom .NET applications, SharePoint, the US SBA API, and implementing comprehensive underwriting and loan disbursement processes, AllianceTek provided a solution that transformed the client’s loan processing operations. The solution not only improved efficiency and transparency but also positioned the client to better serve their customers and scale their operations effectively.
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