Virtual Sports Betting on Facebook application Development Case Study

Innovations

Challenges

The client needed a technology partner to implement an entrepreneurial concept for social media communities. They wanted to develop a new application for the Facebook community that would enable users to earn and bet virtual currency on global sporting events.

Resolve

Solutions

The client sought AllianceTek, with experience in developing innovative applications for startups, as their technology partner. We set out to discover the requirements of the social media company’s idea for an app and designed a new web-based application that fit their specifications. The application was designed to allow members of the Facebook community to earn virtual points, or electronic chips.

Execute

Implementation

AllianceTek designed the application using ASP.NET, SQL Server 2005, HTML, XML, and the Facebook Frameworks FBML and FBJS. The application was integrated to accommodate live third-party data feeds for real-time scores and betting lines for global sporting events. Our methods facilitated seamless integration with Facebook’s existing community sites and interaction tools in order to create teams, rooms, and electronic chips. Users can bet with their virtual currency and the application calculates the winning and losing bets to allocate the appropriate return.

Success

Result

As a result of partnering with AllianceTek, the client received an enhanced and comprehensive Facebook application for virtual betting on real global sporting events. The user-friend interface and Facebook integration features encouraged site activity and membership growth. This enabled the social media company to tap new revenue channels and grow their business with a new and reliable customer base.

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